Privacy Policy

Last updated: 2026-07-31

What we collect

We use Microsoft Clarity and Google Analytics 4 to understand how the site is used — which pages are visited, the referring page, country-level location derived from IP, coarse device type, and aggregate interaction events (for example, that a domain was submitted to the search bar). Clarity also records anonymised session replays and heatmaps.

Both of these set cookies. IP addresses are truncated by Google Analytics before storage (anonymize_ip). We do not sell this data or use it to build advertising profiles of you. See Microsoft's privacy statement and Google's privacy policy for details.

When you enter a domain into our search bar, we store the normalized origin (e.g., https://example.com) and the resulting CrUX snapshot in our database to serve future requests faster. No user identifiers are stored alongside this data.

What we don't collect

• No login or account data — we don't offer accounts
• No email addresses — we don't offer email capture
• No cross-site tracking
• No fingerprinting

Advertising

Once live, we display Google AdSense ads on domain, guide, industry, and compare pages. AdSense may set cookies to personalize or limit ads you see. You can manage ad preferences at adssettings.google.com.

Third-party data sources

Core Web Vitals data comes from Google's Chrome UX Report (CrUX), which is publicly available. CrUX is opt-in by Chrome users. We do not collect any data directly from visitors to the domains we report on.

Domain removal requests

If your domain appears on VitalsLens and you'd like it removed, email contact@vitalslens.comwith proof of ownership (e.g., a DNS TXT record or email from a postmaster@ address on the domain). We'll remove cached snapshots within 7 days. We cannot stop CrUX itself from publishing the data — that's Google's decision.

Data requests

EU users, UK users, and California residents: you have the right to request access to or deletion of personal data. We hold no accounts, emails or directly identifying records. The analytics described above are pseudonymous, but Clarity's session replays can capture how an individual session moved through the site — email us and we'll locate and delete anything tied to you.

Contact

Privacy questions: privacy@vitalslens.com