Audit · stripe.com

Real Chrome user data (28-day p75). Mobile + desktop. Source: Google Chrome UX Report.

Mobile (phone)

Desktop

Deep dive: full stripe.com report · mobile · desktop

10-characteristic checklist (Aleyda Solis). Server-rendered HTML parsed as a GPTBot/PerplexityBot would see it. HTTP 200 · 1893w body · 139ms fetch

BEFORE:  <h2>What’s happening</h2>
AFTER:   <h2>What’s happening — [add 2-4 descriptive words so it reaches ≥5 words + ≥25 chars]</h2>

{
  "@context": "https://schema.org",
  "@type": "DefinedTermSet",
  "@id": "https://stripe.com/#glossary",
  "name": "(your concept area) Glossary",
  "url": "https://stripe.com/glossary",
  "hasDefinedTerm": [
    {
      "@type": "DefinedTerm",
      "name": "(Term 1)",
      "description": "(1-2 sentence definition)",
      "inDefinedTermSet": "https://stripe.com/#glossary"
    },
    {
      "@type": "DefinedTerm",
      "name": "(Term 2)",
      "description": "(1-2 sentence definition)",
      "inDefinedTermSet": "https://stripe.com/#glossary"
    }
  ]
}

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What does this site do?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "(answer in 1-3 sentences)"
      }
    },
    {
      "@type": "Question",
      "name": "How is this different from alternatives?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "(answer in 1-3 sentences)"
      }
    }
  ]
}

<!-- Pick 3-5 sources relevant to your domain. Examples by topic: -->

<!-- Web performance / dev -->
<a href="https://web.dev/articles/vitals">web.dev Core Web Vitals</a>
<a href="https://developer.mozilla.org/en-US/docs/Web/Performance">MDN Web Performance</a>
<a href="https://developer.chrome.com/docs/crux/">Chrome UX Report</a>

<!-- Schema / standards -->
<a href="https://schema.org/Organization">schema.org reference</a>
<a href="https://w3.org/TR/">W3C specifications</a>

<!-- Health / science -->
<a href="https://www.nih.gov/health-information">NIH Health Info</a>
<a href="https://www.cdc.gov/">CDC</a>
<a href="https://pubmed.ncbi.nlm.nih.gov/">PubMed</a>

<!-- Finance / business -->
<a href="https://www.sec.gov/edgar.shtml">SEC EDGAR</a>
<a href="https://www.federalreserve.gov/">Federal Reserve</a>

{
  "@context": "https://schema.org",
  "@type": "Person",
  "@id": "https://stripe.com/about#author",
  "name": "(your full name — operator or primary author)",
  "jobTitle": "Founder",
  "url": "https://stripe.com/about",
  "sameAs": [
    "https://twitter.com/YOUR_HANDLE",
    "https://www.linkedin.com/in/YOUR_HANDLE",
    "https://github.com/YOUR_HANDLE"
  ],
  "worksFor": {
    "@id": "https://stripe.com#org"
  }
}

"datePublished": "2026-01-15",
"dateModified": "2026-06-28"

> Our view: (your specific stance on the topic this page covers)

> We measured (a number you actually measured) and found (insight).

> We recommend (specific action) because (reason backed by your data).

<p class="text-xs text-gray-500">
  Last verified <time datetime="2026-06-28">2026-06-28</time>
</p>

{
  "@type": "WebPage",
  "datePublished": "2026-01-15",
  "dateModified": "2026-06-28"
}

# Express / Node:
res.setHeader('Last-Modified', new Date().toUTCString());

# Next.js middleware (middleware.ts):
import { NextResponse } from 'next/server';
export function middleware() {
  const res = NextResponse.next();
  res.headers.set('Last-Modified', new Date().toUTCString());
  return res;
}

<a href="mailto:contact@stripe.com">contact@stripe.com</a>

Prioritized fixes with copy-paste code

Ordered by impact across both axes. Top 6. Click the snippet rows to expand the exact code to copy.

1. high[credible] Add Person schema with sameAs[] (≥2 profiles). Link /about + /methodology in nav/footer. Add datePublished + dateModified to Article schema.
   Lifts Credible from 0.00 → 1.00 (gap 1.00).
   📋 Add Person schema (operator/author identity)json-ld

   {
     "@context": "https://schema.org",
     "@type": "Person",
     "@id": "https://stripe.com/about#author",
     "name": "(your full name — operator or primary author)",
     "jobTitle": "Founder",
     "url": "https://stripe.com/about",
     "sameAs": [
       "https://twitter.com/YOUR_HANDLE",
       "https://www.linkedin.com/in/YOUR_HANDLE",
       "https://github.com/YOUR_HANDLE"
     ],
     "worksFor": {
       "@id": "https://stripe.com#org"
     }
   }

   📋 Add datePublished + dateModified to your Article/WebPage schemajson-ld

   "datePublished": "2026-01-15",
   "dateModified": "2026-06-28"

2. medium[differentiated] Add explicit POV sentences ("Our view: …", "We measured …", "We recommend …"). LLMs cite pages with stance more than encyclopedic neutrality.
   Lifts Differentiated from 0.00 → 1.00 (gap 1.00).
   📋 Add explicit POV sentences in the body text (LLMs cite pages with stance more than neutral encyclopedic content)markdown

   > Our view: (your specific stance on the topic this page covers)
   
   > We measured (a number you actually measured) and found (insight).
   
   > We recommend (specific action) because (reason backed by your data).

3. medium[fresh] Add dateModified to schema; serve Last-Modified header; render visible "Last verified YYYY-MM-DD" near content.
   Lifts Fresh from 0.00 → 1.00 (gap 1.00).
   📋 Add visible "Last verified" stamp near contenthtml

   <p class="text-xs text-gray-500">
     Last verified <time datetime="2026-06-28">2026-06-28</time>
   </p>

   📋 Add datePublished + dateModified to Article/WebPage schemajson-ld

   {
     "@type": "WebPage",
     "datePublished": "2026-01-15",
     "dateModified": "2026-06-28"
   }

   📋 Set HTTP Last-Modified response header (web framework-specific)text

   # Express / Node:
   res.setHeader('Last-Modified', new Date().toUTCString());
   
   # Next.js middleware (middleware.ts):
   import { NextResponse } from 'next/server';
   export function middleware() {
     const res = NextResponse.next();
     res.headers.set('Last-Modified', new Date().toUTCString());
     return res;
   }

4. medium[extractable] Rewrite H2 headings as quote-ready sentences (≥5 words, descriptive). Add DefinedTerm schema for key concepts. ≤1 FAQ block per page.
   Lifts Extractable from 0.40 → 1.00 (gap 0.60).
   📋 Rewrite these 1 H2 heading(s) so LLM crawlers can quote them as standalone sentences (target ≥25 chars + ≥5 words)text

   BEFORE:  <h2>What’s happening</h2>
   AFTER:   <h2>What’s happening — [add 2-4 descriptive words so it reaches ≥5 words + ≥25 chars]</h2>

   📋 Add DefinedTermSet schema for your key concepts (lifts Extractable +0.30)json-ld

   {
     "@context": "https://schema.org",
     "@type": "DefinedTermSet",
     "@id": "https://stripe.com/#glossary",
     "name": "(your concept area) Glossary",
     "url": "https://stripe.com/glossary",
     "hasDefinedTerm": [
       {
         "@type": "DefinedTerm",
         "name": "(Term 1)",
         "description": "(1-2 sentence definition)",
         "inDefinedTermSet": "https://stripe.com/#glossary"
       },
       {
         "@type": "DefinedTerm",
         "name": "(Term 2)",
         "description": "(1-2 sentence definition)",
         "inDefinedTermSet": "https://stripe.com/#glossary"
       }
     ]
   }

   📋 Optional: add ONE FAQPage block per page (>1 triggers schema-spam penalty)json-ld

   {
     "@context": "https://schema.org",
     "@type": "FAQPage",
     "mainEntity": [
       {
         "@type": "Question",
         "name": "What does this site do?",
         "acceptedAnswer": {
           "@type": "Answer",
           "text": "(answer in 1-3 sentences)"
         }
       },
       {
         "@type": "Question",
         "name": "How is this different from alternatives?",
         "acceptedAnswer": {
           "@type": "Answer",
           "text": "(answer in 1-3 sentences)"
         }
       }
     ]
   }

5. medium[corroborated] Cite ≥3 authoritative sources (gov/edu/wikipedia/standards bodies/peer-reviewed). Build off-site presence (Wikipedia citation, Reddit organic, LinkedIn).
   Lifts Corroborated from 0.25 → 1.00 (gap 0.75).
   📋 Add ≥3 outbound links to authoritative sources matching your topichtml

   <!-- Pick 3-5 sources relevant to your domain. Examples by topic: -->
   
   <!-- Web performance / dev -->
   <a href="https://web.dev/articles/vitals">web.dev Core Web Vitals</a>
   <a href="https://developer.mozilla.org/en-US/docs/Web/Performance">MDN Web Performance</a>
   <a href="https://developer.chrome.com/docs/crux/">Chrome UX Report</a>
   
   <!-- Schema / standards -->
   <a href="https://schema.org/Organization">schema.org reference</a>
   <a href="https://w3.org/TR/">W3C specifications</a>
   
   <!-- Health / science -->
   <a href="https://www.nih.gov/health-information">NIH Health Info</a>
   <a href="https://www.cdc.gov/">CDC</a>
   <a href="https://pubmed.ncbi.nlm.nih.gov/">PubMed</a>
   
   <!-- Finance / business -->
   <a href="https://www.sec.gov/edgar.shtml">SEC EDGAR</a>
   <a href="https://www.federalreserve.gov/">Federal Reserve</a>

6. low[transactable] Make the citation actionable: clear CTA, contact page, pricing, or mailto. Visitors who arrive from an LLM citation should be able to act.
   Lifts Transactable from 0.75 → 1.00 (gap 0.25).
   📋 Add a visible mailto contact (LLM citation arrivals need somewhere to act)html

   <a href="mailto:contact@stripe.com">contact@stripe.com</a>

Share or embed

Free to embed. The widget links back to vitalslens.com so we can keep the audit free.

<iframe src="https://webvitalstool.com/embed/audit?url=stripe.com" width="100%" height="640" frameborder="0" loading="lazy" title="VitalsLens audit · stripe.com"></iframe>